About – Welcome to a world of exquisite craftsmanship

About Us

About us

Welcome to the world of PRAVA, where the echoes of the loom resonate with the rhythmic tap of the chisel, and the brushstrokes whisper tales of a timeless legacy. We are not merely a brand, but a bridge that connects the soul of Indian artistry with art enthusiasts worldwide.

PRAVA’s story begins with Ramakrishna, a man deeply rooted in the vibrant cultural tapestry of Andhra Pradesh. Witnessing firsthand the artistry and dedication of local artisans, Ramakrishna felt a profound sense of responsibility to preserve this invaluable heritage. He envisioned a platform that would not only showcase these exquisite creations but also empower the artisans who breathed life into them. Thus, PRAVA was born – a name that embodies the essence of “flow” and “creativity,” reflecting the continuous stream of artistic expression that defines Indian handicrafts.

Our Mission: Celebrating the Legacy, Empowering the Artisan

Preserve and Promote Age-Old Techniques

Generations of knowledge and skill are woven into every handicraft. PRAVA works diligently to document and promote these traditional techniques, ensuring their survival for years to come.

Provide a Fair Marketplace for Artisans

We connect artisans directly with art lovers, eliminating the middleman and ensuring that fair compensation reaches the hands of those who create these masterpieces

Celebrate the Artisan's Story

Each artisan at PRAVA is more than just a worker; they are storytellers, weaving their unique perspective into each piece. We share their stories with the world, fostering a deeper appreciation for the human element behind the art.

Our Vision: A Bridge Between Tradition and the Future

Bridge the Gap Between Generations

We strive to introduce the beauty and value of Indian handicrafts to a global audience, particularly younger generations, ensuring the continued appreciation and practice of these art forms.

Embrace Innovation While Respecting Tradition

We believe that traditional art forms can flourish through thoughtful innovation. We encourage artisans to explore new design sensibilities while staying true to the essence of their craft.

Foster Sustainability in the Handicraft Industry

We are committed to promoting sustainable practices throughout the handicraft creation process, from sourcing raw materials to minimizing waste.

The Soul Behind the Skill: Our Artisans

At PRAVA, the artisans are the heart and soul of everything we do. They are the inheritors of a legacy passed down through generations, their skilled hands transforming raw materials into breathtaking works of art.The dedication and artistry of our artisans are evident in every detail – the meticulous weaving of a silk saree, the intricate carvings on a wooden sculpture, the vibrant hues splashed across a Warli painting. Each piece is a testament to their passion and a unique expression of their cultural heritage.

PRAVA fosters a collaborative environment where artisans feel valued and respected. We provide them with fair wages, access to training and resources, and a platform to showcase their talent to the world.

The Journey of a PRAVA Handicraft: From Conception to Creation

Sourcing Raw Materials: We emphasize ethically sourced and sustainable materials. This could involve using organic cotton for textiles, locally sourced wood for sculptures, or natural dyes for paintings The Artist’s Touch: Depending on the craft, the process may involve intricate hand weaving, meticulous carving, delicate brushwork, or the rhythmic shaping of clay on a potter’s wheel. Every step is guided by generations-old techniques and the artisan’s unique skillset.

Quality Control: Each piece undergoes a rigorous quality check to ensure it meets PRAVA’s high standards for craftsmanship and aesthetics

Beyond Products: Building a Community of Art Enthusiasts

PRAVA goes beyond simply selling handicrafts; we aim to build a thriving community of art enthusiasts who share our passion for preserving cultural heritage. Through our website and social media channels, we provide a platform to:Explore the Rich Tapestry of Indian Handicrafts: We offer comprehensive guides on various art forms, their history, and the techniques employed by our artisans.

Discover the Stories Behind the Art: We share the narratives of our artisans, giving our customers a deeper connection to the human element behind each masterpiece Learn How to Care for Handicrafts: Proper care ensures these beautiful creations can be enjoyed